Services · Blogs only

Engagements, not projects. Because brands aren't built in a quarter.

I don't sell article packs. I take on your entire blog for six months or a year, and run it the way an embedded content strategist would: strategy, writing, rewrites, and everything in between.

How engagements work

Two shapes, sized by your blog.

The variable isn't ambition, it's surface area: how many articles exist, how many rank, how much needs rebuilding versus writing fresh. That's what decides which engagement fits.

6 months

Focused engagement

For smaller blogs, or one cluster that matters most.

Custom quoteScoped to your blog's size after the first call
  • Full positioning and content audit
  • One core topic cluster built or rebuilt end to end
  • High-traffic articles rewritten through the three lenses
  • Interlinking architecture set up properly
12 months

Embedded engagement

For larger blogs that need sustained, consistent work.

$3,000per month, for 10 articles a month
  • Everything in the 6-month engagement
  • Multiple clusters, sequenced by pipeline impact
  • 10 articles a month, steady cadence
  • Competitive, BOFU, and GEO correction work included

A year sounds long until you remember your blog will exist for a decade. Foundations deserve the time.

What the work looks like

The three lenses, in practice.

01 · ProductDeep expertise

The first weeks of any engagement are spent inside your product: docs, demos, sales calls, support tickets. I learn the workflows, the architecture decisions, and the trade-offs until I can explain your product's opinion better than a generic writer could explain its features.

This is the part agencies skip, because junior writers can't do it and senior people are too expensive to assign. It's the whole reason my articles don't read like everyone else's.

02 · AudienceReal pain points

Every article starts from a problem your buyer actually has, phrased the way they'd phrase it. Keyword research supports this, it doesn't lead it. The queries worth winning are the ones typed by someone in pain and ready to act.

03 · MarketStanding apart

I read what your entire category publishes, then deliberately take positions the category won't: honest critiques of how the industry does things, trade-offs competitors gloss over, opinions backed by reasons. Interchangeable content builds traffic at best. Opinionated content builds a brand.

GEO / LLM visibility

GEO is not a dashboard. It's correction work.

The GEO industry sells you keyword tracking: a tool that counts how often ChatGPT mentions your brand. I don't do that, because a mention count doesn't tell you the thing that matters.

What matters is what the models actually say about you. Ask them about your product, your category, your comparisons, and you'll usually find a mess: outdated positioning, wrong capabilities, competitor framing repeated as fact. That's what buyers now read before they ever reach your site.

My GEO work is finding those wrong claims and correcting them at the source: the articles, pages, and comparisons the models learn from. Fix the sources, and the answers fix themselves.

"Track 500 keywords across 6 LLMs Ask the LLMs what they believe about you. Then watch the mention graph correct every wrong claim at its source."

1Interrogate the models on your product, category, and comparisons
2Inventory every wrong, outdated, or competitor-slanted claim
3Trace each claim to the source content the models learned it from
4Correct the sources: your content first, the wider web where possible
5Re-check the models. Repeat. This compounds like everything else here
Fit

This works if we agree on what it takes.

A good fit

  • You're building a brand, not chasing a traffic spike
  • You'll give me real product access and real people to talk to
  • You can commit to six months minimum
  • You want one senior owner, not a team's output

Not a fit

  • You need results in 90 days
  • You want volume: 20 articles a month, any quality
  • You're testing content as a channel with a small budget
  • You want social, email, video, or ads. I only do blogs

Tell me about your blog. I'll tell you which engagement fits.

Thirty minutes. Bring your blog and your goals; I'll be honest about what six months versus a year can realistically do for you.

Book a call