Blog & Resources
We describe our process, frameworks actively on our blog. After reading our blog, you’ll get an idea of what you can expect working with us.
Latest Posts
Content Marketing: Building An In-House Team Vs Outsourcing to Agency Vs Freelancer Vs Product Led Content
Hiring for marketing is the toughest job in startups. It can make or break your startup. When starting content marketing operations, you have two choices: Build a team in-house or Hire an external party (can be freelancers or agencies). I've been...
Who all are Involved in Running Content Marketing Operations?
I've helped a lot of startup founders and marketing heads build a content marketing team over the last few years. One of the biggest mistakes I see them making is hiring a content writer to run their content...
Protected: Why do Startups Struggle to Create Product-Led Content? How You Can Solve It
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Moving from Seed to Series A with the Help of Content Marketing (Zluri Case Study)
We started working with Zluri just after they raised their seed funding. The startup was founded only a few months ago. We were the first marketers on the team. They were doing PoC with a few companies at that...
Our Content Prioritization Strategy: Go After In-Market Audience
Most marketers know that at any time, only a small portion of the target audience in the market is actively looking for their product. Still, most marketers make the mistake of prioritizing that segment of the...
Protected: Two Key Ingredients of Writing High-Quality Articles
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Are We a Right Fit for Your Content Marketing Requirements? Here is How to Decide
Last year, we had to decline a few work requests simply because we knew things wouldn’t work and these customers would ultimately churn out. We know that we cannot give results to every company. That is why we are choosy about whom we work with....
We Are Launching Our Blog for Our Customers and Team Members
The reason we are starting this blog… We started operating at the beginning of last year, got a few clients via referrals, and were happy. We Never Wanted to Start This Blog We never intended to create a blog, at least for a few years. These...
Protected: Our Philosophy: Treat Blog Like it is a Product
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